The orchestra that is run for profit

From Bloomberg:

(Kyohei) Sorita, 27, founded Japan National Orchestra Co. just a year ago, during the pandemic. He’s planning to take the orchestra to perform overseas later in 2022. As an entrepreneur and musician, Sorita sees the for-profit endeavor as a way to nurture talent and promote wider appreciation for Mozart, Beethoven and Rachmaninoff.

Read on here.

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