Classical PRs spill their secrets

Nice little feature on the dark arts in Ludwig Van.

“It’s not as difficult as preparing for a political debate,” Kwan notes. The good news is, the world of classical music is generally a more pleasant environment than other, more cutthroat sectors of the arts and entertainment biz. Certainly, it’s nothing like the harsh light of scrutiny that the average pop star deals with on a daily basis. “We’re in a fragile genre of entertainment. There’s a security of comfort.”

“You don’t find that an issue in the arts,” agrees Victoria Lord. “I’ve rarely seen it.”…

Oh, really?

Read on here.